While I think that the end effects are the same ,I think that there is a conceptual difference between what gets called'email marketing' and outright email spam, and that this differenceinfluences how the people who originate 'email marketing' think aboutit.

To put it one way, what I call 'email marketing' at least attemptsto be the logical extension of physical mail marketing; you gatherthe addresses of your customers, of business cards dropped into yourgiveaway draws at tradeshows, of people who have sent