Lino Rulli —a man with a large nose (an Italian)—spoke to the attendees of the Catholic New Media Celebration during a keynote address on Saturday, and talked about the importance of "doing things right" in new media.

He made three main points:

1. Study what others are doing, and copy what others are doing right.
2. Identify your passion and pursue it.
3. It is not *just the message* that matters.

I fully support these points, and I wish to highlight a few more salient points

Fr. Robert Reed's keynote at this year's CNMC MMX was excellent. He started by giving us a 'goody bag' with something sweet, something neat, something deep, and something to eat. He then spoke about each topic and summarized the reason why we evangelize—not just online, but also on a personal level.

Something Sweet

Takeaway quote from this portion:

"There has to be an appeal, a professionalism, a standard to our craft."

I couldn't say it better

I'll be hanging around a bunch of other Catholic techies this Saturday in Boston, MA, at the Catholic New Media Celebration . In case you haven't heard, I just started a new podcast, Catholic Car Wash ( read more about it ), and I thought CNMC MMX would be a great venue for its introduction.

A good friend and fellow Catholic programmer/blogger, Matthew Warner, spent much of last night individually uploading tons of photos from last night's meet-and-greet. I