Apple hiked iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry's data centre buildout.
“The consumer electronics industry is facing an unprecedented challenge,” Apple said in a statement to CBC News. “We have never seen a component price increase this much, this quickly.”
The company has shielded customers from increases thus far, it said. "But we have now reached a point where we need to begin raising prices








