Earlier this week, I outlined three reasons for agreeing with Mark Gurman that the Apple price increases could be imminent , and that indeed proved to be the case .

iPhones have escaped the increases, but they are otherwise both broad-reaching and pretty dramatic. But perhaps the most surprising thing is that the MacBook Neo has been included …

Apple just implemented major price increases for a ton of Mac and iPad models. For example, the MacBook Neo just got $100 more expensive, while the MacBook Pro jumped a whopping $300. MacBook Air is also now $200 more expensive.

Many of these price increases, however, aren’t yet reflected on Amazon — and many products are still discounted for Prime Day.

Apple just rolled out a slew of price increases across Mac, iPad, Apple TV, HomePod and more product lines.

Apple CEO Tim Cook warned this was coming a week ago , as component pricing for memory and storage hits unprecedented levels. In a statement to Bloomberg today , the company acknowledged “this is not welcome news” and is “working tirelessly to find solutions”.

Apple has raised prices across the board for many of its products today. MacBook Neo now starts at $699 (up from $599), while MacBook Air now starts at $1299 (up from $1099). Other impacted products include MacBook Pro, iPad, iPad Air, and many more.

iPhone, Apple Watch, and AirPods pricing is unchanged.

Update 6/25: Roborock has now dropped the prices significantly on several models below to new all-time lows.

Amazon Prime Day is here again, and it provides an unmissable opportunity to upgrade your home with Roborock’s smartest vacuums at the lowest prices ever offered.

The offers run from June 23 to June 26, and apply to a wide range of the company’s products – from the entry-level Q7 M5 Plus all the way up to the flagship Saros 20.

Day 3 is here, and the 2026 Prime Day sale is still rolling. This morning, we are taking a look at the very best iPad deals live for this year’s sale celebration, joining the ongoing AirPods Pro 3 discount, a giant $150 off AirPods Pro Max, and the best deals ever on the most popular Apple Watch Series 11.

This year, the new 2026 M4 iPad Air is in the spotlight, especially the more affordable storage capacity models

Apple’s Online Store is down this morning, with the company saying it’s “making updates to the Apple Store.”

Although the Siri app refuses to summarize webpages , the intelligent assistant can do so from within Safari.

Similarly, it can summarise the content of YouTube videos from within the app – though the exact situation with both appears complex …

We may still be waiting for the launch of the iPhone Ultra , but a leaker with a decent track record claims that Apple has already made the decision to go ahead with a second-generation model.

The same source says that the company has not yet made a final decision on whether to produce a third-gen iPhone Air …

The new Siri app on iOS 27 defaults to the new Siri AI, but there is a way to quickly switch to ChatGPT at any time. Here’s how it works.