Not every iPhone launch outperforms launch sales of the prior model. That’s the a problem for the iPhone 16 family, however. Apple CEO Tim Cook that the latest phones are selling in higher volumes than the iPhone 15 family during the same time last year. Perhaps surprisingly to some is the reason: Apple Intelligence.

That’s based on Cook saying that “of course those countries that we have launched Apple Intelligence had stronger year over year performance than the countries where we did not.” That’

Apple has released its earnings report for fiscal Q1 2025. The company reports $124.30 billion in revenue during the three-month period. That compares to $119.58 billion during the same quarter a year ago. Wall Street expected $124.13 billion in revenue. Profit from revenue includes $36.33 billion. The holiday quarter includes the bulk of iPhone 16 and Apple Watch Series 10 sales as it includes

This is Rumor Replay , a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: a leaked Apple Intelligence-related memo, and iPhone 17 Pro Max and SE 4 reports. Here are this week’s Apple rumors.

More than a year has passed since Apple paused advertising on X over brand safety concerns. Soon, however, Apple may begin advertising on X again.

That’s according to the , which has published a report on Amazon’s decision to buy in on X and Apple’s talks to reconsider the pause.

Amazon is ramping up ad spending on Elon Musk’s X, according to people familiar with the situation, a major shift after pulling much of its advertising more than a year ago, a time when

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Apple Intelligence officially launched three months ago in iOS 18.1, and new features have steadily rolled out ever since. But the next iPhone update, iOS 18.4, is going to be especially big for new Apple Intelligence capabilities. Here are seven features and changes expected to arrive soon.

One of the special ‘wow’ moments of using a Vision Pro is realizing that visionOS always knows what you’re looking at. As of iOS 18.4, Siri in a sense will gain a

Benjamin and Chance review the 2025 Apple Unity watch band, watch face and wallpaper. They talk about some compelling leaked iOS features currently in internal testing, and Apple reportedly redoubles its AI efforts. Also, T-Mobile and Starlink launch a seemingly better satellite connectivity offering, than Apple’s in-built SOS feature.

, the pair debate if it is time for the Apple Watch hardware lineup to expand. Subscribe at .

Chance Miller

Benjamin Mayo

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TSMC is a major Apple partner, producing chips for its many hundreds of millions of new devices each year. But , there was once a time when Intel got a shot at iPhone chip production, and failed to impress.

In a new interview on the , TSMC founder Morris Chang discusses—among many other things—the history of the company’s partnership with Apple.

One of the most interesting exchanges has to do with a period in February 2011 when Apple reportedly considered giving Intel some of its iPhone

Today’s best deals in Apple gear and accessories include alongside ongoing Black Friday pricing across the entire lineup. These offers join the $110 price drop on , but Amazon has also brought back the most affordable M4 MacBook Pro at the lowest we have tracked with alongside a massive on select configs for folks looking to score a real beast of a new laptop. Satechi is running a serious , plus you’ll find everything else down below.