When Apple released the iPhone 17 last September, the timer started for the new flagship model breaking a record set 15 years ago. The record takes more than a year to break, but based on current rumors, the iPhone 17 will be the first to steal the crown.

Bloomberg’s Mark Gurman wrote today that Apple is planning a return of the much-beloved ceramic Apple Watch. In fact, Gurman says a new ceramic Watch could go on sale as soon as this year.

The ceramic watch option was last offered in 2019 as the ‘Apple Watch Edition Series 5’, back when it still used the Edition branding for its more premium watches featuring higher-end materials.

Bloomberg’s Mark Gurman goes into some detail today about the future for the Apple Watch product line .

He suggests Apple is going back to the drawing board as the Watch faces stiffer competition from the likes of the Oura Ring and other screenless smart fitness devices. It seems Apple is preparing to revamp the concept of the Apple Watch from the ground up …

According to the latest edition of the Power On newsletter , Apple had reportedly been considering a feature for Apple Upgrade that would’ve made setting up your iPhone nearly seamless: where Apple would’ve already copied your data over. This feature never ended up seeing the light of day, though.

I first saw the Ohsnap MCON controller at CES last year, and I immediately fell in love with the concept. The idea was simple: give people a full-featured mobile controller that attaches to your phone via Magsafe, slides open when ready to use, and collapses into something compact that can go with you anywhere. Over the last two weeks, I have put it through its paces. I have tossed it around, pressed the launch mechanism 100s of times, used it with emulators, Apple Arcade

Apple is set to announce the first-ever foldable iPhone next month. A new rumor today suggests that the iPhone Ultra might be available in two colors: silver and dark blue.

We’ve had iOS 27 in our hands for about two months now . Of course, it’s a beta – and the public release won’t be hitting for another 4-6 weeks . That said, despite the fact that I’ve been running a beta on my phone for the past two months, I can’t say I’ve really thought much about it. It just… works.

Welcome to Indie App Spotlight . This is a weekly 9to5Mac series where we showcase the latest apps in the indie app world. If you’re a developer and would like your app featured, get in contact .

If you’re an aspiring musician, Pocket Jam might be something you find useful. It helps you turn your favorite songs into a practice tool, letting you slow down, change the pitch, loop, and dissect tracks as you learn them.

Apple is set to unveil the iPhone 18 Pro next month. Should you buy an iPhone now or wait for the iPhone 18 Pro? This year, my advice is a bit different. Here’s why.

The Apple TV streaming service launched a new commercial this week alongside the premiere of Ted Lasso season four. The clever new ‘Welcome Back’ commercial inserts coach Lasso into a bunch of other Apple TV shows, including hits like Severance, Silo, and The Morning Show.

You can watch the 1:30 ad after the break …