
A new preliminary report by Counterpoint Research shows that Apple secured nearly half of all smartphone market revenue during the first three months of 2026, while also reaching a record average selling price for a first quarter. Here are the details.
According to Counterpoint Research , Apple set two revenue records in Q1 2026. First, the company captured 48% of total smartphone market revenue, its highest-ever share in a first quarter. Second, Apple posted the fastest year-over-year








