What will you do if Apple’s higher pricing turns out to be permanent? [Poll]

When Apple finally responded to the dramatically increased costs of memory and other components, the company didn’t hold back. Some of the price hikes exceeded 50%, while memory and storage upgrades literally doubled in some cases.

There’s a strong possibility that these higher prices will remain in effect for years, and quite possibly permanently …


Deals: AirPods Pro 3, Magic Keyboard all-time low, iPhone 17 Pro Max up to $449 off, ChargeKey tool, more

We are kicking of Friday’s deals with the ongoing $50 price drop on AirPods Pro 3, the best price in months on AirPods 4 with ANC, and a chance to score them from $119 , but we also have this Apple Watch Series 11 cell model at $130 off and Apple’s latest Magic Keyboard with Touch ID and Numeric Keypad still down at its best price ever. You can land iPhone 17 Pro Max at up to $449 off and


The best CarPlay upgrades to try in the iOS 27 public beta

The iOS 27 public beta is now available, and it includes several CarPlay changes worth checking out. Here’s what you should try after updating.


Apple overtakes Nvidia as world’s most valuable company as it barrels toward $5T

Apple has officially reclaimed the world’s most valuable company title based on market cap. The company overtook Nvidia during intraday trading on Friday with its stock up 17 points this week.


9to5Mac Daily: July 17, 2026 – Apple’s Back to School promo, AirPods public beta

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Apple sends legal letters to former employees now at OpenAI

Last week, Apple filed a lawsuit against OpenAI in which it alleged that its former employees have stolen trade secrets “for the benefit of OpenAI.”

As part of this process, Apple has reportedly sent letters directly to dozens of its former employees now working at OpenAI.


Apple’s M6 chip is coming soon, here’s everything we know

Apple will reportedly launch its next-generation Apple Silicon chip, the M6, later this year. Here’s everything we know so far, including why this generation will be unprecedented in the Apple Silicon era.


Apple TV for Android adds widgets, Apple Music gets WhatsApp sharing

Apple TV and Apple Music for Android are rolling out sizable updates today, with homescreen widgets as the shared theme.


iOS 27 adds an all-new app to your iPhone’s Home Screen

Apple released the iOS 27 public beta this week, with a ton of new Siri and Apple Intelligence features. One of the biggest changes here is the addition of an all-new Siri app. This marks the first time that Siri has been pre-installed as a standalone app for iPhone users …


iOS 27 public betas are out, Siri AI hands on, and Apple sues OpenAI

Benjamin and Chance talk about their latest experiences with iOS 27 and Siri AI, with Apple releasing the public betas this week so anyone in the whole world can give the new software a go. The company also sued OpenAI this week in a high-profile case over alleged trade secrets theft. And, as is tradition, the Apple Store Back to School offer underwhelms.

And in Happy Hour Plus , Mayo gets a new work laptop which complicates his future Mac buying decisions. Subscribe at 9to5mac.com