As we get closer to this year’s WWDC keynote, Apple has flipped the switch on its traditional X hashmoji.

The custom icon now appears automatically next to any post that includes #WWDC25, and it should look pretty familiar to anyone who’s seen Apple’s promotional art for the event.

Although barely noticeable at such a small size, the hashmoji features the Apple logo rendered in the same translucent white material, accented with the soft rainbow hues Apple has been using throughout this year’s pregame

Apple is with Major League Baseball to pick up streaming broadcast rights, especially focused on the Sunday Night Baseball games. The negotiations ensued after ESPN declined to renew its deal beyond the 2025 season.

The package of games that make up the former ESPN deal has drawn interest from Apple, NBC and others. It is likely the league will try to carve up the package into different buckets, to attract both a modern streaming audience and the eyeballs of traditional broadcast TV viewers.

As of today, no deal has

We’re just days away from iOS 26, the freshly branded iPhone update, being fully unveiled during Apple’s WWDC keynote . Here is a roundup of all the rumored new iOS 26 features we’re expecting to see debut.

Beats has tapped in yet another rising athlete for its years-long campaign associating its products with a mix of performance and style. This time around, the ad is pretty cool. Literally.

If you’ve ever watched a soccer team step off the bus before kickoff, you’ve probably noticed at least a couple of players rocking Beats headphones on their heads or around their necks. That’s certainly not an accident.

Throughout the years, Beats has invested heavily in making sure its gear is synonymous with pregame

The 2025 edition of the Fortune 500 is out, and Apple once again ranked near the top, while Walmart and Amazon remained firmly planted in first and second place, respectively, for the sixth straight year. Alphabet, meanwhile, was the most profitable company in the top 10.

Landing in 4th place in this year’s Fortune 500 list, Apple has stayed pretty consistent over the past decade. Since 2016, the company has alternated between third and fourth

WWDC is only one week away. Next Monday, June 9, Apple will unveil its major new OS versions like iOS 26 , macOS 26 , iPadOS 26 , and more —including rumored major redesigns. Here’s how to watch the WWDC 2025 keynote live.

Apple kicks off WWDC next week with its biggest happening of the year so far: the keynote event.

WWDC’s 2025 keynote will happen Monday, June 9 at 1:00 p.m.

Within the broader smart TV and streaming box market, Apple TV 4K is a fairly niche product. It’s found nowhere near the success of most Apple offerings like the iPhone and iPad. But a explains why Apple TV 4K is the only real streaming option for privacy-conscious users.

There are a lot of reasons why an Apple TV 4K can be preferable to other TV streaming options.

But Scharon Harding at Ars Technica has highlighting an especially big one: privacy.

Every time I write an article

Apple has some major shake-ups coming to its iPhone lineup in the next few years, starting this fall when the iPhone 17 Air replaces the Plus model. My current plan is to replace my iPhone 16 Pro with the sleeker 17 Air model rather than a new Pro. Here’s why.

When Apple launched its very first ‘Air’ product, the MacBook Air, the computer came with a list of compromises.

To achieve its ultra-slim design, Apple had to remove ports from the

Back from 2005 to 2009, Apple used to have a neat little software feature called ‘Front Row’. It essentially allowed you to utilize an with your Mac, and take advantage of a unique software interface for watching content. It didn’t last very long, but I think now could be a pretty unique time to reintroduce it.

I’ve been a huge fan of the new . It’s nice and compact, and an incredible value desktop computer. You can read