Apple’s Deirdre O’Brien among Fortune’s 100 Most Powerful Women in Business

Today, Fortune revealed its 2025 list of the Most Powerful Women in Business, and Apple’s SVP of Retail + People, Deirdre O’Brien, has once again secured her spot.

This is O’Brien’s seventh consecutive appearance on the list, which features “only 20 Fortune 500 CEOs” out of the more than 50 women who lead Fortune 500 companies. According to Fortune, this highlights “just how competitive it has become.”

O’Brien


Apple rolling out new software update for AirPods Max

Apple is rolling out a new firmware version for The update comes with version number 7E108, up from the previous firmware version of 7E101.

As always, there’s no word on what’s new with this new AirPods Max firmware update. The update is only rolling out to the AirPods Max with USB-C. There aren’t any corresponding firmware updates for other AirPods models.

Apple released a notable firmware update for earlier this year, adding support for lossless audio and


Microsoft Build 2025: Three highlights Apple should pay attention to

Yesterday, Microsoft kicked off its annual developers conference with, unsurprisingly, a slew of AI features, models, and capabilities it is bringing to its own systems, many of which developers will also be able to leverage.

While some are very specific to Microsoft’s ecosystem, there were quite a few that would undoubtedly be a great addition to Apple’s own native AI offerings, whenever those finally materialize.

A new set of APIs will developers to access the 3.8-billion-parameter Phi-4 mini


Gemini (Live) coming to Google Chrome for Mac and Windows

Google is bringing Gemini and Gemini Live to Chrome for Mac and Windows. The initial launch lets you ask questions about a page, while future versions will be able to navigate the web and take other actions on your behalf.

Gemini appears in the top-right corner of the Chrome window (which is why page search moved), the Windows task and Mac menu bar, and with Alt + G + Ctrl + G.

Tapping brings up a small floating window that lets you “Ask Gemini” and type questions about

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Gemini app releases 2.5 Flash & Live camera on iPhone, 2.5 Pro Deep Think mode coming

At I/O 2025, Google announced a slew of updates for the Gemini app, including the launch of 2.5 Flash and Gemini Live camera and screen sharing for iOS.

An update to Gemini 2.5 Flash , which Google first announced , improves its performance on reasoning, multimodality, code, and long context benchmarks, while making it more efficient by using 20-30% less tokens. It’s now available for everyone in the Gemini app, while an updated preview version

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Everything Google announced at I/O 2025: Gemini, Search, Android, and more

At I/O 2025, Google announced an absolute torrent of new features, powered by Gemini and AI, across its biggest products and services that will soon be available to users. We’ve compiled all the consumer-facing announcements and notable developer developments made at the event below.

Updating…

Links will go live over the course of the keynote

Table of contents

AI Premium is being renamed to Google AI Pro at the same $19.99 per month. You get higher limits than the

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Apple’s use of fake data to train AI is not as weird as it sounds, here’s why

Last weekend, Bloomberg’s Mark Gurman and Drake Bennett published a look into what went wrong with Apple Intelligence.

The piece details everything from years-long oversights to a deep misunderstanding of AI’s potential at the company’s highest levels. But more importantly, it also outlines what Apple is doing now to catch up. One of those efforts? A push into synthetic data.

As Gurman and Bennett put it:

All this has left Apple’s researchers more heavily reliant on datasets it licenses from third parties

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Apple to let developers build with its AI models starting at WWDC 2025

According to a from Bloomberg’s Mark Gurman, Apple will announce at WWDC on June 9 that it will open its Apple Intelligence AI models to third-party developers.

A new software development kit and related frameworks will allow apps to integrate and build upon the same large language models that Apple uses across iOS, iPadOS, and macOS.

The rollout of Apple Intelligence has been lackluster, to say the least. Currently, users with compatible devices have access to features like notification summaries, writing suggestions, and image generation.


Deals: M3 iPad Air $100 off, iPad (A16) $299, iPad mini 7 up to $110 off, Apple Pencil models from $66, Find My gear, more

Alongside the now and $100 price drops on (select configs are actually now), today we are starting off with the return and all four colors of the most affordable . And to go along with all of those iPads, we are also featuring some solid price drops on the with and as much as $62 in savings. Everything else awaits below including the and this .

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Apple reveals WWDC25 schedule: ‘On the horizon’

After announcing WWDC 2025 in March, Apple has now more details on the schedule for the festivities.

Apple says the week will kick off with an Apple Keynote on June 9 at 10 a.m. PDT. The company has also invited members of the press to attend in person.

June 9, 10 a.m. PDT

Apple says: “WWDC25 kicks off with a first look at the groundbreaking updates coming to Apple platforms. The Keynote will be available to stream on apple

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