In what is a testament to the seriousness of its oncoming, all-encompassing AI push, Apple has just staged a mini coup of sorts by poaching one of Google's star executives to lead its AI marketing efforts.
Apple has , to head product marketing and management for all of Apple's AI platforms. Of course, we'll likely get a first glimpse of Apple's overarching AI-related marketing plans at its upcoming WWDC 2026 in June.