Apple Hires The Executive Behind Google’s Shopping Experiences To Lead Its AI Marketing Efforts

In what is a testament to the seriousness of its oncoming, all-encompassing AI push, Apple has just staged a mini coup of sorts by poaching one of Google's star executives to lead its AI marketing efforts.

Apple has , to head product marketing and management for all of Apple's AI platforms. Of course, we'll likely get a first glimpse of Apple's overarching AI-related marketing plans at its upcoming WWDC 2026 in June.


Asha Sharma is Personally Leading Xbox’s Rebrand, Says She Killed the “This Is an Xbox” Campaign Because “It Didn’t Feel Like Xbox”

Recently crowned Xbox boss and Microsoft Gaming chief executive officer Asha Sharma hasn't really done much that we've been able to see - yet - but what we have seen so far, and what we'll be able to pin on her in the future just got a little clearer thanks to a report from .

Earlier this month, the internet noticed that Microsoft had attempted to remove its " This is an Xbox " marketing campaign from existence . Trailers were taken down, posts deleted, and everywhere it could be


Samsung’s Odyssey G91SD 49-Inch OLED Curved Gaming Monitor Is Not Just $500 Off On Amazon, But Each Purchase Gives You A Free Resident Evil Requiem Copy

The upgrade from IPS LCD to OLED for practically anything, be it media consumption or gaming, is phenomenal and with the technology becoming ubiquitous, consumers have plenty of opportunities to grab themselves a TV or even a gaming monitor to sate their requirements.

On this occasion, we have the Samsung Odyssey G91SD, a massive 49-inch curved OLED gaming monitor that will elevate your experience to the next echelon, all the while being $500 cheaper on Amazon, with its price reduced to $7


Dispatch Will Not Be Censored on Xbox, AdHoc Studio Still “Actively Working With Nintendo” on Switch Version Censorship

Yesterday, during the Xbox Partner Preview March 2026 event, we learned that AdHoc Studio's beloved superhero supervisor adventure story, Dispatch , would finally be making its way to Xbox Series X/S consoles. What's more, is that like the PS5 and PC version of the game, the Xbox Series version will not be censored . But the studio is still working to find a solution for the Nintendo Switch and Nintendo Switch 2 versions.

Following Dispatch getting its Xbox Series X/S in


TSMC’s 3nm Chip Capacity Has Become So Constrained That Only “Long-Term, Loyal” Customers Are Getting Priority

TSMC's chip capacity has become a real bottleneck for companies in the AI race, and a new report indicates that the 3nm node is in high demand across major segments of the industry.

We have discussed TSMC's chipmaking capabilities being under pressure, as every major entity in the AI race depends on the Taiwan giant. From GPU and CPU manufacturers to hyperscalers and other consumer segments, almost everyone is currently looking to place orders with TSMC, yet the chip giant's capacity simply isn't enough.


Analyst Argues “It Wouldn’t Be a Surprise” to See Microsoft and Nintnedo Raise Hardware Prices Following PS5 Price Increase

Earlier today, PlayStation confirmed that it would be increasing the price of the PS5, PS5 Pro, and PlayStation Portal , after a leak from a French retailer tipped off that the change would happen just yesterday. Now, according to Ampere Analysis analyst Piers Harding-Rolls , hardware increases in games are not done there. We should expect to see increases from Microsoft and Nintendo in the future as well, which would be the first Nintendo Switch 2 price increase and the third Xbox Series X/S price increase .


“Star Wars is About Loss”: Star Wars: Zero Company Studio Reveals How Zero Company is More Than Just ‘Star Wars XCOM’

Back in February 2024 , EA had a mass layoff that saw 5% of the company cut and the cancellation of an FPS Star Wars game that was in development at Respawn . That meant the only Star Wars games (that we knew of) in development under EA and Respawn were the third Star Wars Jedi game, and a tactics-focused, XCOM-like game from BitReactor , which we eventually learned was called Star Wars: Zero Company.

At first glance, you'd be forgiven for thinking


Apple iPhone 18 Lineup Likely Getting A Tiny Cosmetic Makeover After All

The fate of the Dynamic Island and its corresponding pill-shaped, in-display cutout on the upcoming Apple iPhone 18 lineup has been the subject of a lot of consternation in the tech-savvy circles over the past few months, with tipsters often contradicting each other in a relatively haphazard manner.

Now, however, there appears to be a growing consensus that the Dynamic Island on the iPhone 18 series will indeed sport reduced dimensions, constituting a significant cosmetic change for a series that had been largely written off as


Nintendo Switch 2 Super Mario 3D Game Rumored To Launch in 2027 After A Summer Packed With First-Party Games, Including a New Star Fox

The Nintendo community is currently starving for news and looking ahead to the next proper Nintendo Direct . Known insider Nate the Hate suggested in that while a new presentation could still be a few months away, the remainder of 2026 is going to be packed with notable releases, including a new Star Fox game. Unfortunately, the next Super Mario 3D game won't be among them and will supposedly only launch in 2027.

"From what I have been hearing, it doesn't sound


NVIDIA DLSS 5 Could Eventually Become a Driver-Level Toggle

The NVIDIA DLSS 5 reveal at GTC 2026 is now over ten days past, but footage and impressions are still trickling in from attendees. Earlier this week, PC World where they showed footage captured off-screen (with a DJI Osmo Pocket 3 in D-Log, with Rec.709 LUT applied) after checking the various DLSS 5 demos available, including Avalanche Software's Hogwarts Legacy , Bethesda's Starfield and Oblivion Remastered , Ubisoft's Assassin's Creed Shadows , and NVIDIA