Apple's sales cadence benefitted enormously from its relatively attractive pricing regime that it chose to maintain until the tail-end of Q2, when the Cupertino-based tech giant finally gave in to the oncoming margin-related pressures by hiking prices of its Mac and iPad offerings .
Now, however, with the hype around the iPhone 17 series fizzling out, and the upcoming iPhone 18 Pro series expected to debut with material price hikes, a new research report has just found worrying evidence of Apple's slowing






