In context: Google recently rolled out some controversial changes to Search for desktop platforms. Specifically, the company adjusted the way it displays sponsored Search results. Whereas before it was reasonably easy for a savvy user to pick out from normal results, the latest changes have made paid and organic results almost impossible for a casual observer to differentiate.
Instead of ads alone having a small icon to help them stand out, all websites now have these "favicons" next to their search results. Google claims the decision was made to put









