Why it matters: Google wants to kill third-party tracking cookies with the goal of making the web more private and secure. Obviously, this has a huge impact on how advertisers and Google itself do business. To that end, Google wants to ensure that marketers are able to generate ad revenue while keeping identifying information private.
Third-party cookies are a popular way for advertisers to track users across the internet. As part of its initiative to make Chrome more privacy focused, the company is planning to end support for









