Bottom line: Being able to undercut the competition on cost could also give Amazon a leg up on the competition although considering margins are already incredibly thin in this industry, that seems like an unlikely route for Amazon to take if it wants to ensure decent profits.
Amazon is planning to open a new brand of grocery store in California in 2020. Details are sparse but Amazon has confirmed that it won’t be affiliated with Whole Foods, the natural foods chain it purchased in mid-2017







