After 25 years behind the camera, OM SYSTEM photographer Jerred Zegelis thought he knew the rules of photography. Shoot RAW. Stay neutral. Fix it in post. Art Filters are for amateurs. These weren't suggestions. For Zegelis, they were law, absorbed from forums, tutorials, and years of professional habit.

Then he invented a fictional town, shot an entire trip using a filter he once dismissed as cheesy, and intentionally started to break the rules. The Nebraska native calls the results the best work

The Viltrox AF 56mm f/1.2 Pro lens announced last September is now available for Nikon Z mount mirrorless cameras. The APS-C portrait prime delivers an 85mm equivalent focal length and fast f/1.2 aperture, promising good sharpness and beautiful bokeh.

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The deadline to enter the annual 2026 World Press Photo Contest is quickly approaching. Photographers have until January 17 to submit their photos.

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The Hasselblad X2D II 100C is the company's best demonstration yet of how medium format photography doesn't have to come with compromises. Gone are the days of huge, heavy cameras, sluggish and unreliable autofocus, and an obtuse user experience. The X2D II 100C delivers the exceptional image quality photographers expect from medium format and represents the mature roadmap of the company to stand out in the medium format camera industry.

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Viltrox has again taken to Reddit to discuss some of its future lenses, this time revealing that its promised 50mm f/1.2 LAB and 85mm f/1.2 LAB lenses will arrive this year.

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As PetaPixel reported this week, Asus and GoPro have come together and birthed a co-branded special edition Asus ProArt GoPro Edition laptop that looks to cater to content creators, but is that who is it really for?

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National Geographic Your Shot is a global photography community created by Nat Geo for people passionate about wildlife photography. It provides a platform for photographers of all skill levels to share their photos, participate in assignments and challenges, get feedback, and potentially be featured by National Geographic editors.

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The Pentax brand has been largely quiet for the last several years. Outside of the Pentax 17 and the K3 Mark III Monochrome, there has not been significant activity. Speaking to PetaPixel, Ricoh President Yasutomo Mori and Kazunobu Saiki, General Manager of Ricoh's Camera Business Division, both promise that Ricoh is committed to the Pentax brand, despite the quiet situation.

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The photo-a-day project is a well-trodden path that's been taken up by photographers challenging themselves to shoot every day, as well as people taking selfies every day. There have even been studies done about its benefits.

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Nikon Corporation held a groundbreaking ceremony on January 7 to celebrate construction starting on two new buildings to strength Nikon's Japanese optical production and development capabilities.

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