Welcome to Optimizer, our relentless quest to live a smarter, healthier life

Every year, I sit in these fancy amphitheaters and watch the biggest names in tech promise how their latest phone, smartwatch, app, chatbot, or doohickey will make our lives better. This calendar app? It's going to make you more efficient. This smartwatch? Get ready for six-pack abs and a sub-four-hour marathon time. AI on your […]

SwitchBot launches three AI-powered smart home products — including a pair of robots

It was inevitable that AI would be everywhere at IFA this year, but the smart home is where we’re really seeing action. SwitchBot, known for its quirky and clever home gadgets, launched three new AI-powered products this week: a smart home AI Hub, a colorful E Ink AI Art Frame, and two animated AI pets […]

SwitchBot has ambitions to be the AI that powers your smart home

AI could bring the smart home closer to the Star Trek dream: a central "computer" that runs your home. At IFA this week, SwitchBot - best known for its button-pushing robots - is debuting a product that lays the groundwork for at least part of that vision. The new SwitchBot AI Hub combines local AI […]

Tech companies ‘be on alert,’ NAACP says with new guiding principles for data centers

One of the top civil rights organizations in the US is putting the tech industry "on alert," issuing a call to action for communities to demand more accountability from companies building new data centers. Electricity demand is rising in the US for the first time in nearly two decades, thanks in large part to massive […]

The best fitness trackers and watches we’ve tested

Fitness trackers have come a long way from the simple bands that tracked steps and little else. Modern trackers can monitor everything from your heart health to how well you’ve recovered from a hard bout of training. Even flagship smartwatches, which used to be lackluster trackers, have become pretty adept workout companions. Whatever your fitness […]

Silksong’s release is hammering Steam, Xbox, PlayStation, and Nintendo stores

Hollow Knight: Silksong has released today and the major video game storefronts are struggling to stay online. Shortly after Silksong’s 10 AM ET release time, Steam, the Nintendo eShop, Xbox, and PlayStation were either displaying error messages or failed to load entirely. Hollow Knight: Silksong is one of the most anticipated indie releases in recent […]

Six years after launch, Apple Arcade is striving for a bigger audience

In 2019, Apple Arcade launched with roughly 70 premium mobile games that had no ads, no in-app purchases, and no sex or violence. Some of the games in the initial launch period, like What the Golf?, were praised for their innovation and depth beyond what's typically expected of mobile games. In the six years since, […]

Amazon’s Project Kuiper strikes its first satellite internet deal with an airline

Amazon’s satellite internet service, Project Kuiper, will partner with JetBlue to provide in-flight Wi-Fi starting in 2027. It’s Project Kuiper’s first deal with an airline as it aims to keep up with the SpaceX-owned Starlink, which has already snagged satellite internet agreements with United Airlines, Hawaiian Airlines, Air France, and several others. Amazon has been […]

World’s first sodium-ion portable power station is ready for extreme cold

Bluetti’s at IFA 2025 with the world’s first portable power station built around a sodium-ion battery, and a second, slim unit designed to mount next to the fridge to keep it running during a blackout. The Pioneer Na (get it? Na = sodium) is covered in AC and USB jacks and delivers up to 1,500W […]

Ecovacs claims its fast-charging robovac can clean nonstop

Ecovacs’ latest mopping robovac may not need to take charging breaks while cleaning your home. The company says its new Deebot X11 Omnicyclone uses GaN-enabled fast charging to power up every time it returns to its base station for mop rinses, allowing it to keep cleaning without stopping to charge. The X11 Omnicyclone robovac comes […]