Apple Silicon

M4 MacBook Air Will Not Compromise On Compute Performance, As Base Model Features A 10-Core CPU, But Apple Has Lowered The GPU Core Count Due To Chip-Binning

At $999, which is the starting price of the new M4 MacBook Air series, it delivers a value proposition like no other, which is amazing, considering the fact that Apple also equips its latest portable Macs with 16GB of unified RAM as standard. Unfortunately, when taking a closer look at how the technology giant improved the specifications while charging a lower price, we find that Apple once again resorted to chip-binning, at least on the GPU side of things. While the base M

Apple Silicon|Intel

(PR) AMD Discusses EPYC's "No Compromise" Driving of Performance and Efficiency

One of the main pillars that vendors of Arm-based processors often citeas a competitive advantage versus x86 processors is a keen focus on energy efficiency and predictability of performance. In the quest for higher efficiency and performance, Arm vendors have largely designed out the ability to operate on multiple threads concurrently—something that most enterprise-class CPUs have enabled for years under the technology description of "SMT"—which was also created in the name of enabling performance and efficiency benefits.

Arm vendors often claim that SMT brings
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Apple Silicon

With M4 chips, Apple hints at making a key change for the first time

Apple unveiled a brand new Mac Studio today with two powerful—yet perplexing—chip options. You can get it with an M4 Max or the new high-end M3 Ultra chip . One publication asked Apple about this odd pairing, and its answer hinted that we may not see an M4 Ultra chip in the future.

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When asked why the high-end Mac Studio was getting an M3 Ultra chip instead of an M4 Ultra, Apple told us that not every chip generation will get an


Apple Silicon

M4 MacBook Air vs M3 MacBook Air: Five reasons to upgrade early

Apple just launched its M4 MacBook Air and it ships next week. If you already own an M3 MacBook Air, should you even consider the M4 model? Here’s what you should know about the key differences.

Apple tends to update its most popular Macs on an annual cycle. It was right around this time last year when the M3 MacBook Air launched.

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Apple Silicon

What to know before buying a MacBook Air in 2025

Apple brought the MacBook Air starting price back to the magic $999 number with the introduction of the M4 MacBook Air. In recent years, Apple relied on selling an older version of the MacBook Air to stay below the $1,000 price tag.

Having newer technology for a lower price is a double win for customers. It also means customers should seek even lower prices on previous generation MacBook Air models still being sold.

Considering an now that the M4 MacBook Air has arrived? Keep


Apple Silicon

Apple’s New Mac Studio Is the Most Powerful Mac Ever

Alongside the new MacBook Air, Apple announced its most powerful Mac ever, the M4 Max-powered Mac Studio.

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Apple Silicon

Apple no longer sells a space gray Mac as color drops to just two new products

The outgoing M3 MacBook Air is the last new Mac to come in a space gray aluminum finish. The M4 model replaces space gray with sky blue.

Apple first introduced space gray as a product color in 2013 with the iPhone 5s, replacing the slate iPhone 5.

Space gray later came to the Mac in 2015 with the 12-inch MacBook — the first aluminum Macs to come in any color but silver.

Apple added space gray to the MacBook Pro line a year

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Apple Silicon

Apple’s New M4-Powered MacBook Air Is More Powerful and Affordable

As Tim Cook teased online earlier this week, it is the week of Air at Apple. Following an upgraded iPad Air yesterday, Apple announced a new more powerful MacBook Air today, which now sports Apple's latest M4 chip, a new sky blue colorway, and a new lower starting price.

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Apple Silicon

Apple Announces M3 Ultra Mac Studio With Up To 32-Core CPU And 80-Core GPU, Delivering Twice As Fast Performance Compared To M4 Max Chip, And Thunderbolt 5

Apart from the new M4 MacBook Air, Apple has also announced the new M4 Max and M3 Ultra-powered Mac Studio with enormous performance gains compared to the previous version and industry standards. We recently learned that Apple was planning to launch the M4 MacBook Air, but it appears the company had something surprising for us. The new Mac Studio comes with the same boxier design as the previous version but is a powerhouse on the inside with two-chip configurations. Apple has announced the new Mac Studio in

Apple Silicon

The M4 MacBook Air isn’t an exciting update, but it’s a good time to buy

As expected , Apple today announced the M4 MacBook Air . It’s a spec-bump update, with unchanged design aside from a new color, so it’s not a compelling upgrade for existing owners of any Apple Silicon model.

However, if you’ve been considering a MacBook Air purchase as either your first model or a replacement for an older Intel one, this is a really good time to press the button …

The MacBook Air has been one of Apple’s most popular Macs since its launch

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