Pricing for the ASUS ROG Xbox Ally X has increased dramatically in Japan, according to recent reports by Automaton , likely indicating an imminent price increase for Western markets as well. The price increase sees the listed price jump by 21%, from ¥139,800 to ¥169,000 including tax. The increase only applies to the ASUS ROG Xbox Ally X models, which are specced with 24 GB of LPDDR5X memory, as opposed to the regular ASUS ROG Xbox Ally, which uses 16 GB of regular LPDDR5 RAM. This has led to speculation that the reason for the price increase is the ongoing DRAM shortage, which has caused widespread price increases, delays , and general hardware shortages in the ailing PC market .

Hardware price increases often take place in Asia first, and this is hardly the first price increase we've seen occur in recent weeks. Acer Japan also just announced a price increase for both its laptops and desktop PCs in the same week as ASUS's price increase. For now, pricing for the non-Xbox-branded ASUS ROG Ally X remains stable, and pricing for the Xbox Ally X seems to have remained the same in the US on both the ASUS online store and third-party retailers , as well.