WD (Nasdaq: WDC) today announced the re-launch of its G-DRIVE brand as the unified identity for its content creator and creative professional external storage product portfolio. The brand consolidation brings together high-capacity, high-performance storage solutions under a single name brand - G-DRIVE - known for its quality, performance, and reliability.
The G-DRIVE brand, also represented by the iconic "G" logo, will replace Sandisk Professional branding across WD's creator storage lineup, including desktop drives, portable drives and multi-bay RAID systems purpose-built for the creative community's most demanding workflows: high-resolution photography, video production, graphic design, and audio engineering. Supporting individuals, businesses and production studios, G-DRIVE solutions support the full creative lifecycle, from on-set capture and real-time editing to backup and post-production. Products currently branded as Sandisk Professional will transition to the G-DRIVE brand by the end of this month.