Tim Cook Confirms Next Week Is Apple’s “Big Week”

wccftech | Feb. 26, 2026, 9:48 a.m. | Original

Apple is gearing up for one of its most launch-heavy windows of the year next week , when it might launch its much-anticipated low-cost MacBook as well as the iPhone 17e along with the M5 Pro/M5 Max MacBook Pro, Apple Studio Displays, and possibly an iPad or two.

Apple's Tim Cook has just posted a brief message on X that reads: "A big week ahead. It all starts Monday Morning!"

As we noted recently, Apple is expected to launch its much-anticipated low-cost MacBook next week, replete with a new manufacturing process for its aluminum shell, the A18 Pro chip that featured in the iPhone 16 Pro Max, a 12.9-inch screen, a USB 3.2 Gen 2 controller capable of speeds of either 10Gb/s or 1.25GB/s, a haptic trackpad sans a backlit keyboard, and bright color options, possibly including light yellow, light green, blue, pink, classic silver, and dark gray. Apple might price the low-cost MacBook as high as $749 , as per the latest anecdotes.

Apple might also take the opportunity to debut the iPhone 17e that is expected to sport a 6.1-inch LTPS (low-temperature polycrystalline silicon) OLED screen with a 60Hz refresh rate, the Dynamic Island, the A19 chip, a C1-series modem sans the N1 chip , magnetic wireless charging, a 12MP selfie camera, a Face ID module, and a 48MP rear camera, all for $599.

Moreover, as Apple's launch window extends from the upcoming Monday till Wednesday, March 04, when it is gearing up to hold its hands-on "Apple Experience" day, the Cupertino giant might take the opportunity to debut the M5 Pro/M5 Max MacBook Pro and possibly either the 12th-gen iPad or the M4 iPad Air.

Finally, we might also get new Apple Studio Displays . We already know that at least one of the upcoming Apple Studio Display variants would feature a ProMotion-like variable refresh rate that can go all the way up to 120Hz, support both SDR and HDR modes, and come equipped with the new A19 chip, which should be a huge upgrade from the A13 Bionic chip that powers the current Apple Studio Display.

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