Tim Cook posts Apple Launch teaser
© Apple/Tim Cook Apple CEO Tim Cook posted a short teaser on X describing next week as “a big week.” The post says it begins Monday morning and uses the hashtag #AppleLaunch. The clip shows an Apple logo on a silver background.
Reports suggest Apple could spread announcements across multiple days, building toward a “Special Apple Experience” event on Wednesday. The same coverage mentions hands-on events in New York, London, and Shanghai.
Earlier rumors have pointed to an entry-level MacBook as one of the likely products. That rumored model is said to use an A18 Pro chip with 8 GB of memory, 256 GB of storage, and a 12.9-inch display. Pricing is rumored to start below €800 and could be as low as $599.
A big week ahead. It all starts Monday morning! #AppleLaunch pic.twitter.com/PQ9gM2Gl2r
— Tim Cook (@tim_cook) February 26, 2026
There was also a mention of MacBook Pro updates with M5 Pro and M5 Max chips, plus talk of a slimmer MacBook Air and new iPad models. No additional specifications are confirmed beyond the product categories. However, the most recent information indicates that these systems will be released later this year rather than next month.
On the phone side, rumors also mention the iPhone 17e as a lower-cost model. The claims include a 6.1-inch OLED display and a 60 Hz refresh rate. Other rumored items include a 90 Hz Studio Display and new Apple Watch bands, while foldables and smart glasses are still described as longer-term.
The launch cadence is expected to start Monday morning US time and wrap on Wednesday.
Source: Tim Cook
