ASUS has reportedly updated its product pricing in the Chinese market to reflect the memory component shortage across the semiconductor industry. According to Board Channels, ASUS is adjusting the pricing for the GeForce RTX 50 Series "Blackwell" GPUs with GDDR7 memory, while the pricing strategy for AMD Radeon RX 9000/7000 and other series remains unchanged. At the very top, ASUS is increasing the price of its RTX 5090 D v2 SKUs by about 500 yuan, which is approximately $72 at the time of writing. Other SKUs like the GeForce RTX 5080, RTX 5070 Ti, regular RTX 5070, and RTX 5060 Ti with 16 GB of VRAM are experiencing an increase of anywhere from $14.50 to $45. Interestingly, some older and low-end SKUs like the popular GT 1030 and GT 710 series, which provide basic graphics output for many prebuilt PCs, are also seeing a price increase of up to $8. AMD's Radeon series reportedly remains unchanged, which can be explained by these GPUs already having gone through a price increase cycle and GDDR6 memory being in better supply than GDDR7. You can check out the entire list with proposed price changes below.