The Apple Store app and website has just with the ‘Be right back’ message Apple uses ahead of major new product announcements.

We’re of course expecting the imminent announcement of the new entry-level MacBook , which may be branded as the MacBook Neo …

Our own Chance Miller is at Apple’s special event in New York. We’ll of course be bringing you live coverage of this and other announcements, along with some hands-on time with the new machine.