Apple launch week is in full swing with seven new products announced, including iPhones, iPads, Macs, and more.
On Monday, Apple started off the week with two product announcements.
The $599 iPhone 17e replaces the iPhone 16e with 2x the storage, faster performance, and the magic of MagSafe. There’s also a new “soft pink” color in addition to black and white options.
Apple also announced the 11- and 13-inch M4 iPad Air. Faster performance compared to the M3 version and more RAM thanks to an increase to 12GB make it a better version of Apple’s mid-tier tablet.
Apple also released a spring color refresh for iPhone accessories and Apple Watch bands.
On Tuesday, Apple leaned in to the momentum with even more announcements.
Apple replaced the with the new M5 MacBook Air , now with double the base storage and double the peak storage, updated Wi-Fi and Bluetooth, and faster SSD speeds.
Apple also replaced the with the new M5 Pro/Max MacBook Pro . Base storage now starts at 1TB, up from 512GB, SSD speeds are 2x faster, and the base version now supports up to 64GB (with higher-end models supporting 128GB RAM based on configuration). Wi-Fi 7 and Bluetooth 6 replace Wi-Fi 6E and Bluetooth 5.3.
While Apple discontinued the , it released not one but two new monitors: the new Studio Display and the first-ever Studio Display XDR .
On Wednesday, Apple announced the all-new MacBook Neo . This is the rumored low-power laptop that is the first to run on a chip previously used in an iPhone.
MacBook Neo costs just $599, comes in four colors, and features Apple’s A18 Pro chip previously used in the iPhone 16 Pro. That price gets you 256GB storage and 8GB RAM. An extra $100 doubles storage to 512GB and adds Touch ID. There are no RAM upgrade options.
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