Apple just launched the remarkably low-cost MacBook Neo, but the says the company also “plans to push deeper into the high end with more Ultra devices.”

Yesterday in , Mark Gurman provided overviews of five upcoming products that he describes as higher-end ‘Ultra’ products.

Gurman is careful to say that Apple “may not use the Ultra branding for all of them,” however he seems to believe at least some of these products will be dubbed ‘Ultra.’

The five products include:

Out of these five, the latest rumors indicate that at least three are expected to launch this year.

Apple’s first foldable iPhone is set for a September launch alongside iPhone 18 Pro .

New AirPods with infrared cameras are likely to arrive at the same time this fall, based on Apple’s typical AirPods launch patterns.

The new MacBook Pro with OLED, touch support, Dynamic Island, and more is rumored for later in the fall, likely October or November.

We’re not expecting the foldable iPad any time soon, but it’s possible that high-end iMacs might arrive this year—though no rumors have yet made that claim.

Additionally, an Apple Watch Ultra 4 is expected to launch this year too.

Gurman is careful to hedge that it’s unclear whether Apple will opt for ‘Ultra’ branding with these products or not. Personally, I could see ‘Ultra’ being used for one or two of these products, but likely not many.

However, whether Apple uses the Ultra name or not, one thing is clear: if you’re interested in higher-end devices, there will be no shortage of new options moving forward.

Do you think Apple should use the ‘Ultra’ name for more products? Let us know in the comments.