JBL announces the JBL Live 780NC over-ear and JBL Live 680NC on-ear headphones, built for all-day listening without compromise. The new JBL Live series makes its official debut at SXSW inside the JBL Livebrary at 3TEN at Austin City Limits Live, a reimagined library concept designed around headphone-first listening. Within the space, guests can explore curated artist collections and dedicated demo stations that put the JBL Live series at the center of the SXSW experience.

A soundtrack for the day-to-day
Featuring 40 mm dynamic drivers for excellent audio performance, the new Live headphones bring any playlists and podcasts to life with clearer, more detailed sound. Listen uninterrupted with True Adaptive Noise Cancelling 2.0. Real-time noise filtering and upgraded processing power deliver improved noise reduction, turning down even more distractions than before.