AMD responds to CHUWI fake Ryzen 5 7430U case, says it had no knowledge
AMD has now responded to the CHUWI Ryzen 5 7430U case. In a statement, the company said it never authorized, confirmed, or tacitly approved the relabeling of Ryzen 5 5500U processors as Ryzen 5 7430U. AMD also said it was not involved in the product labeling or marketing decisions and had no knowledge of the matter.
The case started with the CHUWI CoreBook X and later expanded to the CoreBook Plus . Investigations found that systems sold as Ryzen 5 7430U were in fact using Ryzen 5 5500U processors, while system-level information still identified the chips as Ryzen 5 7430U. The discrepancy could be spotted through details such as cache size, architecture, and boost behavior rather than the reported processor name alone.
“AMD has recently become aware that CHUWI has unauthorizedly mislabeled AMD Ryzen 5 5500U products as Ryzen 5 7430U. AMD has never authorized, confirmed, or tacitly approved the above conduct in any form. AMD was not involved in the labeling or marketing decisions related to these products and had no knowledge of the matter.
AMD has clear and strict rules governing the naming, use, and labeling of product models. Any unauthorized use of our model names or false labeling will seriously disrupt normal market order and may mislead consumers.
AMD has always attached great importance to the authenticity and transparency of product information and is committed to maintaining a fair and orderly market environment as well as protecting the legitimate rights and interests of users. We are treating this matter with the utmost seriousness and reserve the right to pursue legal liability against the relevant parties in accordance with the law.”
— AMD Statement provided to HKEPC (Translation)
AMD said it has strict rules for product naming, use, and labeling, and warned that unauthorized model use or false labeling can mislead consumers and disrupt normal market order. The company added that it reserves the right to pursue liability. HKEPC also reports that Hong Kong distributor Hornington has identified three affected product lines, CoreBook X 7430U, CoreBook Plus 7430U, and UBOX 7430U, and is offering refunds for eligible units.
It looks like retailers are still listing Chuwi systems with Ryzen 7000 SKU, which is inaccurate and confusing. Chuwi has not responded to our inquiry for a statement.
Source: HKEPC
