ASUS links Taiwan PC price hikes to memory, SSD, and CPU shortages
ASUS says PC prices in Taiwan could rise by 25% to 30% in the second quarter, according to local media citing comments from ASUS Systems Business general manager Liao Yi-hsiang at a Zenbook A16 event held with Qualcomm. The report says the increase would vary by model, while other brands such as Acer, MSI, and Gigabyte are also expected to adjust pricing by double-digit percentages, it is said.
The company has not confirmed that the same scale of increases will apply outside Taiwan. Earlier this month, ASUS told investors it would start adjusting end-product pricing after its existing lower-cost memory inventory is depleted, and said the final scope would depend on regional competition, supply and demand, and product competitiveness. ASUS also said memory prices had already risen by more than 100% from one quarter to the next.
Yesterday, ASUS, in partnership with Qualcomm, held a press conference for its new Zenbook A16 laptop. During an interview, Liao Yi-hsiang, General Manager of ASUS United Technology Systems Business, revealed that ASUS has confirmed that PC prices in Taiwan will increase by 25% to 30% or more in the second quarter, with varying increases across different models.
— UDN (translation)
According to the Economic Daily report, the latest pressure comes from higher DRAM and SSD costs, alongside CPU supply constraints. ASUS reportedly said both Intel and AMD are prioritizing supply toward mid-range and high-end products, which is adding further cost pressure for PC vendors.
This is also not the first sign of higher ASUS pricing in 2026. In January, ASUS had already informed partners about price increases tied to rising DRAM and NAND costs, with some Taiwan channel prices moving up by roughly 15% to 20% on selected systems.
Source: UDN Economic Daily New
