Netflix is getting more expensive…again. The streaming giant just rolled out new pricing for all of its streaming plans, with the Premium plan hitting $26.99/month. Here are the details.

Tell me if you’ve heard this one before: a TV streaming service is raising prices.

Netflix, which feels like it was sub-$10 for the good plan not too long ago, has just rolled out new, higher prices yet again ( ).

Here is the new US pricing across all three plans:

• Standard with ads: $8.99/month , up from $7.99
• Standard: $19.99/month , up from $17.99
• Premium: $26.99/month , up from from $24.99

So if you don’t want to see ads, the cheapest Netflix plan is now $19.99. And for 4K content, you’re looking at nearly $30/month.

You can see the full details on each plan .

These aren’t necessarily “significant” increases, but with how regularly Netflix—and other streaming services—have been raising prices, those new price tags still feel a bit jarring.

Netflix recently abandoned its massive $83 billion bid for Warner Bros. Discovery and was awarded a nearly $3 billion breakup fee as a result. But it seems those cost savings aren’t translating into a break from price increases for subscribers.

Will you continue subscribing to Netflix at the new, higher prices? Let us know in the comments.