ASUS ROG Zephyrus G14/G16 laptop pricing revealed, flagship model costs close to desktop gaming PC with RTX 5090
It has been nearly three months since Intel announced its Panther Lake series, along with new gaming laptops from ASUS. While few expected ASUS to price these systems lower than before, this generation may end up being remembered as one of the most expensive Zephyrus lineups to date.
For the ROG Zephyrus G16 series, ASUS is not launching an RTX 5060 model this time. That would normally be the option for buyers who want the chassis but do not need the highest GPU tier. Instead, the entry configuration now starts with the RTX 5070. That means buyers will pay 28% more upfront compared to the lowest-tier last-generation model. Compared to the last-generation RTX 5070 version, the new model costs 17% more.
As NotebookCheck noted, the current GU605 series is already discounted. That makes the launch pricing of the GU606 up to 50% higher than last-generation models.
ROG Zephyrus G16 (GU606)
- Intel Core Ultra 9 386H, GeForce RTX 5070, 32 GB LPDDR5X-8533 RAM, 1 TB SSD – £3,199 (~$3,525)
- Intel Core Ultra 9 386H, GeForce RTX 5070 Ti, 32 GB LPDDR5X-8533 RAM, 2 TB SSD – £3,399 (~$3,750)
- Intel Core Ultra 9 386H, GeForce RTX 5080, 64 GB LPDDR5X-8533 RAM, 2 TB SSD – £4,099 (~$4,525)
- Intel Core Ultra 9 386H, GeForce RTX 5090, 64 GB LPDDR5X-8533 RAM, 2 TB SSD – £4,899 (~$5,405)
ROG Zephyrus G14 (GU405)
- Intel Core Ultra 9 386H, Nvidia GeForce RTX 5070, 32 GB RAM, 1 TB SSD – £2,899 (~$3,195)
- Intel Core Ultra 9 386H, Nvidia GeForce RTX 5070 Ti, 32 GB RAM, 1 TB SSD – £3,099 (~$3,415)
- Intel Core Ultra 9 386H, Nvidia GeForce RTX 5080, 32 GB RAM, 2 TB SSD – £3,699 (~$4,077)
Source: ASUS
Interestingly, ASUS is only listing one Panther Lake processor so far, which leaves little room to lower pricing through CPU configuration alone. There are not many ways to scale these systems down.
Reddit users were quick to react to the pricing. One comment that stood out claimed that a desktop gaming PC with an RTX 5090 now costs less than ASUS’s flagship laptop. I did check, and I couldn’t find any such offer, but there are some open-box items with similar price (3700-3800 GBP). Another user said, one could literally buy an RTX 5090 MSI or Lenovo laptop and still have a budget for an ASUS Z13 gaming tablet.
Also, let me remind you that ASUS originally planned to launch a variant without a discrete GPU, relying only on Arc B390 graphics , but that version was apparently not profitable enough and the plans were scrapped.
Source: ASUS UK , NotebookCheck
