Apple is doubling down on the adorable mini-Finder character it created for the campaign. Watch the ads here.

It has been really interesting to watch Apple’s campaign for the .

While it is clearly aimed at younger users who have never had any real contact with the Mac, it is also one of Apple’s most fun campaigns in a long time.

Amid the brain-rot-adjacent TikTok videos of the first run of ads, Apple hosted a livestream featuring an adorable character that the internet quickly dubbed Little Finder Guy.

In the days that followed, there was no lack of , (which you can ), , and other fun creations featuring Little Finder Guy.

And now, Apple has released a new set of videos on TikTok where Little Finder Guy is either the main character, or makes a quick cameo as the videos, like, sort of tell Gen Z users that its tools are like, kinda super useful or whatever.

Watch them below:

Apple also seems to be building a profile mosaic with new videos featuring Little Finder Guy, so it looks like more videos could be released soon.

What do you think of Little Finder Guy? Let us know in the comments.