Apple is doubling down on the adorable mini-Finder character it created for the campaign. Watch the ads here.

It has been really interesting to watch Apple’s campaign for the .

While it is clearly aimed at younger users who have never had any real contact with the Mac, it is also one of Apple’s most fun campaigns in a long time.

Amid the brain-rot-adjacent TikTok videos of the first run of ads, Apple hosted a livestream featuring an adorable character that the internet quickly dubbed Little Finder Guy.

In the days that followed, there was no lack of , (which you can ), , and other fun creations featuring Little Finder Guy.

And now, Apple has released a new set of videos on TikTok where Little Finder Guy is either the main character, or makes a quick cameo as the videos, like, sort of tell Gen Z users that its tools are like, kinda super useful or whatever.

Watch them below:

Apple also seems to be building a profile mosaic with new videos featuring Little Finder Guy, so it looks like more videos could be released soon.

Update, April 2: Apple has posted three new videos to its :

you can text on Mac

What do you think of Little Finder Guy? Let us know in the comments.