ASUS raises Radeon RX 9070 XT prices in US store

ASUS appears to have increased prices for several Radeon RX 9070 XT graphics cards in its US store. Currently, on the official store, the Prime OC is listed at $939.99, the TUF Gaming OC at $989.99, and the Prime White OC at $959.99. Those numbers are higher than ASUS’s earlier indexed store pricing for at least the standard Prime and TUF cards.
ASUS pages previously showed the Prime Radeon RX 9070 XT OC at $799.99 and the TUF Gaming Radeon RX 9070 XT OC at $849.99. Compared to the current store capture, that puts both cards up by $140. In percentage terms, that is a 17.5% increase for the Prime OC and 16.5% for the TUF OC.
The latest lineup from ASUS US looks like this:
- Prime RX 9070 XT OC , was $799.99, now $939.99, up 17.5%, available.
- TUF RX 9070 XT OC, was $849.99, now $989.99, up 16.5%, available.
- Prime RX 9070 XT White OC , earliest verified $899.99, now $959.99, up 6.7%, available (launched later)
- TUF RX 9070 XT COD BO7 Special Edition , $819.99 (limited edition no longer in stock)

Source: ASUS
The TUF Gaming Radeon RX 9070 XT COD BO7 Special Edition is a limited special edition card created in collaboration with AMD and Call of Duty: Black Ops 7. This model is no longer restocked which is why the price is kept lower.

Source: PC Part Picker
PCPartPicker also reflects the same change, suggesting the price increase was applied overnight. ASUS has not published any statement or store notice explaining the adjustment.
Source: ASUS
Thanks to Youngjawn for the tip!