ADATA prepares NEXRA PCIe Gen5 SSD series for Computex
ADATA has announced a new product strategy covering memory and storage products under its ADATA and XPG brands. The announcement marks the company’s 25th anniversary and introduces five product series: XPG NOVAKEY, XPG ARMAX, XPG MARS, ADATA NEXRA and ADATA URBAN.
NEXRA and Gen5 speeds
NEXRA is the new ADATA-branded Gen5 SSD series. ADATA positions it for data-intensive workloads, including high-resolution video production, AI inference and large-scale data processing. The company has not listed speeds, capacities, NAND type, controller details or endurance ratings yet.
The new series will sit next to XPG MARS, which is ADATA’s Gen5 SSD branding for high-speed transfers and fast loading. ADATA’s own LinkedIn post separates MARS and NEXRA by use case, with MARS described for ultra-fast loading and transfers, while NEXRA is aimed at heavy AI inference and large data processing.
ADATA already sells Gen5 SSDs under the XPG MARS 980 branding. The current MARS 980 PRO and MARS 980 BLADE are listed with PCIe Gen5 x4 interfaces and up to 14,000 MB/s read and 13,000 MB/s write speeds. Both are listed with capacities up to 8TB on ADATA’s SSD product page.
Source:ADATA
Overview of the New Series
- NOVAKEY (XPG DDR5 memory): Positioned for high-performance use cases, including gaming, development, and content creation.
- ARMAX (XPG memory): Designed for sustained workloads such as multitasking and rendering.
- MARS (Gen5 SSD): Focused on high-speed data transfer and reduced load times.
- NEXRA (Gen5 SSD): Targeted at data-intensive workloads such as video production and AI-related processing.
- URBAN (external SSD): Designed for portability, mobile workflows, and cross-device use
For now, NEXRA does not appear to be a shipping product. ADATA has not confirmed pricing or retail availability. The company says the new lineup will debut in full at Computex, so specifications may follow there.
Source: ADATA
