DAZN forgoes World Cup broadcast exclusivity to expand reach in Japan

Nikkei Asia | June 6, 2026, 10:05 p.m. | Original

TOKYO -- As sports streaming platforms come under growing pressure to balance monetization with accessibility, U.K.-based DAZN is using the FIFA World Cup 2026 to showcase a different approach: expanding reach rather than locking content behind exclusive paywalls.

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