Xbox's new chief strategy officer is still a big believer in in-game ads

PC Gamer | June 11, 2026, 12:02 p.m. | Original
Matthew Ball predicted a rise in ad-supported gaming before joining Xbox, and he still thinks it's a good idea.
How to take a photo of a Track Toy at Irokawa Space Centre in Forza Horizon 6 An SSD company has just agreed to an almost $2 billion multi-year NAND deal, which is a sign it expects the memory crisis to stick around for a while