Apple has raised prices across several Mac and iPad models, with the new MacBook Neo now starting at $699 in the US.
The change comes only a few months after Apple introduced the MacBook Neo at $599. The entry-level model was positioned as Apple’s lowest-cost laptop, but the $100 increase moves it closer to mainstream Windows laptops and premium Chromebooks.
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Apple increased the MacBook Air price from $1,099 to $1,299. The 14-inch MacBook Pro also moved from $1,699 to $1,999. The iPad lineup is affected too. The iPad Air now starts at $749, up from $599, while the iPad Pro has increased from $999 to $1,199. These are US prices for base configurations.
The increases are not limited to Macs and iPads. According to The Verge, Apple also raised prices for Mac Studio, HomePod, HomePod mini, Apple TV and Vision Pro. The M4 Max Mac Studio is now listed at $2,499, while the M3 Ultra version moved to $5,299.
Source: Apple
Apple June 2026 price increases
- HomePod mini : $129, up from $99
- HomePod : $349, up from $299
- Apple TV : $199, up from $129
- iPad Air : $749, up from $599
- iPad Pro : $1,199, up from $999
- MacBook Neo : $699, up from $599
- MacBook Air : $1,299, up from $1,099
- MacBook Pro : $1,999 up from $1,699
- iMac : $1,499, up from $1,299
- Mac Studio (M4 Max) : $2,499, up from $1,999
- Mac Studio (M3 Ultra) : $5,299, up from $3,999
- Vision Pro : $3,699 up from $3,499
Apple said the increases are linked to higher memory and storage costs. The company said it had tried to absorb the increases, but the current market situation made that harder to maintain. Apple CEO Tim Cook had already warned earlier this month that price increases were becoming unavoidable.
This follows a wider trend in the PC and consumer electronics market. DRAM and NAND prices have been under pressure as AI data center demand consumes more supply. Similar pricing pressure has already affected laptops, consoles, DIY PC components and handheld systems.
Source: Apple, MacRumors
