KIOXIA and Western Digital are in talks to merge, creating a behemoth in the data storage industry. This would be KIOXIA's first big corporate move after being spun off from Toshiba Corporation as its flash memory business. The combination—if it goes through—would essentially see the merger of three distinct brands—KIOXIA, Western Digital, and SanDisk; with KIOXIA and SanDisk bringing together market-leading expertise in flash memory; and Western Digital bringing in "warm" and cold storage solutions, such as hard drives. 5G is expected to create an explosion in data, and the merged trans-Pacific entity could more effectively address it. A deal worth $20 billion could be struck by mid-September, if the merger talks succeed. KIOXIA is declining to comment on the story, as it prepares its IPO that includes shares from Toshiba and Bain Capital. Shares of Western Digital, meanwhile, are trading up.