AMD reportedly tells AIBs to expect 10% higher Radeon GPU and memory bundle prices in July

Please note that this post is tagged as a rumor .

AMD Radeon graphics cards may see another price increase soon

AMD has reportedly notified several add-in-board partners of a new Radeon supply price increase. The rumor comes from Board Channels, which claims that AMD has issued notices to graphics card manufacturers covering GPU and memory bundle pricing.

According to the post, AMD will raise the supply price of GPU and graphics memory kits by around 10%. The change is reportedly planned for July. The source claims the notice was sent to several brands, including Sapphire, ASUS, Vastarmor and XFX.

This does not mean retail prices will increase by exactly 10% on the same day. AIBs first receive higher component costs, then distributors and retailers decide how much of that cost is passed on to buyers. Usually they are quite fast, but Radeon GPU sales aren’t great, so they might be careful with price increases.

Source: Board Channels

Previous rumor pointed to Q3 increase

This follows an earlier Board Channels report . That report claimed AMD was considering another 10% to 15% increase for Radeon GPU and VRAM bundles from Q3 2026 or as early as July. At the time, the same source said NVIDIA partners had not received a similar new notice.

Keep in mind that we are talking about business-to-business price adjustments. Whether AIBs choose to pass those costs on to consumers remains unclear.

Source: Board Channels