It has been known for a while that, as part of the new Xbox reset strategy under new CEO, Asha Sharma, Xbox would be leaning into Xbox exclusives more and more going forward, with it being understood that "Xbox exclusive" referred to both PC and Xbox Series consoles—given that the upcoming Helix console is a console-PC hybrid. Now, a new report out of Bloomberg claims that Microsoft will take Sony's approach to exclusives by releasing single-player titles, especially its AAA first-party and high-budget games, as Xbox exclusives. Meanwhile, multiplayer games will remain multi-platform, as many of Xbox's games have been for years. When Sony recently made a similar switch, it was widely criticized, even by former Sony execs , because the timed exclusives had little to no impact on console sales.

Allegedly, the goal of the strategy shift is to strengthen Xbox's platform sales, after the gaming giant's focus on Game Pass failed to deliver meaningful results. Reportedly, Game Pass subscriber numbers peaked around 30 million at the end of the 2026 financial year, which is 47 million behind the 77 million goal that was set in 2017 when the subscription was launched. The recent changes at Xbox and Microsoft have also led to mass layoffs , the loss of a number of studios, which will either be bought out or go independent, and cancelling a handful of unannounced games . It was also recently revealed that Xbox Game Pass contracts and negotiations with external studios had been placed on hold , although there's no clear indication whether those negotiations and contracts have since been resumed.