T-Mobile these days is a gift that keeps on giving, and that too of the toxic, malignant kind, and not the cutesy ones you'd want for your birthdays.

First, the carrier foisted its T-Life app on its customer base, and now it wants to populate the app with "richer account profiles," presumably in a bid to serve you targeted ads.

T-Mobile has just published an official blog post to declare that its T-Life app is "evolving beyond account management and becoming the primary home for our member experience."

As a part of its efforts to revamp the T-Life app to enable more "human experiences," T-Mobile has disclosed that it plans to expand "personalization through richer account profiles and interest-based preferences."

While the carrier is positioning this measure as a gambit to "surface benefits and experiences tailored to each customer," the revamp will likely also be used to show more personalized and tailored ads in what might eventually become a lucrative monetization layer.

After all, no corporation invests resources in a revamp out of the goodness of its heart. And T-Mobile's proverbial heart has taken a decidedly mercantile turn of late.

For instance, it has just terminated its promo-type $800-per-line cellphone subsidy for existing customers, and has axed nearly all of the legacy and grandfathered plans , bumping up their users to newer plans that entail an average price hike of around $4 per line.

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