NVIDIA has reportedly notified its add-in card partners of another GPU kit price increase, this time covering both GDDR7 and GDDR6 memory. This means the raise isn't limited to current Blackwell cards and could affect older GeForce products still using GDDR6 as well. The report comes from BenchLife via VideoCardz and follows a similar price adjustment for the RTX 5090 and RTX 5090D V2 back in May. NVIDIA supplies board partners with GPU and VRAM bundled together as a kit, so when memory costs go up, AIBs have little choice but to pass that along to retail pricing. BenchLife notes that partners are also seeing higher costs for coolers, PCBs, and packaging on top of the memory increases, though those secondary cost pressures are described as smaller than the memory-related ones.

The RTX 50 SUPER series is also affected by this. We've previously reported that those cards are on hold partly due to the cost of 3 GB GDDR7 modules. Inside sources say that each of those GDDR7 modules costs about $60-$70, roughly three times the cost of a 2 GB module at around $20. This adds a significant price premium on SUPER cards since the RTX 5070 SUPER was expected to be upgraded to offer 18 GB, while the RTX 5070 Ti SUPER and RTX 5080 SUPER would each provide 24 GB of GDDR7 memory. GPU prices have already increased 20-30% above where they were not long ago, and this latest round of kit price increases suggests there's more pressure to come. Previous-gen cards that use GDDR6 have been less affected up to now, but that appears to be changing.