MSI and Colorful announce RTX 50 price increases for distributors, RTX 5070 Ti now starts 38% over MSRP

MSI and Colorful raise GeForce RTX 50 prices in China

Chinese graphics card distributors have introduced new pricing for GeForce RTX models from MSI and Colorful. The updated lists show increases across almost the entire RTX 50 series, from the RTX 5050 to the RTX 5090 D V2.

© Colorful

MSI RTX 5080 prices rise by up to 20%

MSI’s list includes both previous and updated prices. The RTX 5080 Shadow 3X OC and Ventus increase from 9,999 to 11,999 yuan, a 20% rise. The RTX 5080 Gaming Trio OC models move from 10,999 to 12,999 yuan, an increase of 2,000 yuan or 18.2%.

The RTX 5070 Ti Gaming Trio OC rises from 8,199 to 9,699 yuan, while the Shadow 3X OC moves from 7,699 to 9,199 yuan. These represent increases of 18.3% and 19.5%, respectively. RTX 5070 models receive smaller adjustments of around 8% to 10%.

© MSI
MSI RTX 50 Pricing Update

MSI’s mainstream cards are also affected. Most RTX 5060 Ti models rise by 300 to 400 yuan. RTX 5060 cards increase by 400 yuan, including the Shadow 2X OC, which moves from 2,599 to 2,999 yuan. The RTX 5050 Gaming OC also rises from 2,599 to 2,999 yuan.

Colorful updates pricing across its RTX lineup

Colorful’s distributor sheet dated July 24 lists the RTX 5080 Vulcan W OC at 13,200 yuan. The standard Vulcan OC costs 12,300 yuan, while the Advanced OC and Ultra W OC are listed at 11,800 and 10,500 yuan.

Colorful RTX 5070 Ti models now range from 8,700 to 10,000 yuan. RTX 5070 cards are listed between 6,400 and 7,200 yuan, while RTX 5060 Ti 16GB models cost between 5,100 and 5,300 yuan. The RTX 5050 Duo is listed at 2,450 yuan.

© Colorful
Colorful RTX 50 Pricing Update

Unlike MSI’s document, the Colorful sheet does not show the previous prices, so the exact increase for each model cannot be calculated from the list alone. However our friends at Wccftech already did the hard work.

The adjustments are reportedly linked to higher GDDR6 and GDDR7 memory costs . Notices circulating among Chinese distributors claim increases of around 600 yuan for 8GB cards, 900 yuan for 12GB cards and 1,200 yuan for 16GB models. The two documents only cover distributor pricing in China and do not confirm equivalent changes in the US or Europe. But from what we can say, Chinese market always reacted quicker to such changes.

Colorful and MSI GeForce RTX 50 pricing
GPUChina MSRP in USDAverage New Price in ChinaIncrease AVG (min-max)
GeForce RTX 5080$1,225$1,809 +47.7% (+26.5% to +59.0%)
GeForce RTX 5070 Ti$930$1,362 +46.5% (+38.1% to +58.7%)
GeForce RTX 5070$679$940 +38.5% (+26.1% to +56.6%)
GeForce RTX 5060 Ti 16GB$531$755 +42.1% (+30.7% to +47.3%)
GeForce RTX 5060 Ti 8GB$472$545 +15.4% (+6.4% to +23.5%)
GeForce RTX 5060$369$457 +23.9% (+17.9% to +27.9%)
GeForce RTX 5050$310$403 +29.8% (+16.8% to +42.9%)

Source: Wccftech