Please note that this post is tagged as a rumor .
AMD reportedly delays Radeon GPU kit price increase to August, AIB costs to rise at least 10%
AMD has reportedly notified its add-in-board partners that prices for GPU and graphics memory bundles will increase by at least 10% in August. Board Channels claims that Radeon card manufacturers will implement the new pricing during the same period.
The report clarifies an earlier claim that the increase would take effect in July. AMD had reportedly finalized the new supply pricing last month but delayed its introduction due to weak demand, existing channel inventory and consumer sensitivity to higher graphics card prices.
AMD reportedly waited for NVIDIA
AMD also wanted to avoid raising AIB costs while NVIDIA pricing remained unchanged. That situation has since changed , with NVIDIA reportedly notifying partners of higher GPU kit prices covering GeForce products using both GDDR7 and GDDR6 memory.
© ChannelGate (translation) According to Board Channels, AMD has now sent its own notice to AIB partners. The source expects Radeon and GeForce graphics card pricing to move closer after the changes are applied.
The reported increase applies to the GPU and memory bundles supplied to board manufacturers. It does not confirm that Radeon retail prices will rise by the same 10% because the kit represents only part of the total graphics card production cost. Existing inventory may also remain available at previous prices until distributors receive newer shipments.
The source does not identify specific Radeon models, regions or updated retail prices. AMD has not publicly confirmed the adjustment.
Source: Channel Gate (WeChat)
