While both DDR4 and DDR5 memory are selling for sky-high prices, DDR5 platforms usually cost more due to high demand. However, the latest sales stats show something interesting.
Despite efforts by vendors to increase the production of DDR4 platforms , it appears that consumers aren't ready to transition back to DDR4. Since October last year, prices for DDR5 memory kits have been skyrocketing, and to tackle the situation, many vendors are now aiming to make the DDR4 platform mainstream again.
DDR5 memory kits are now selling easily for 5X higher than they usually did a year ago. DDR4 kits also witnessed a significant increment in price, but they still sell for a much lower price than their DDR5 counterparts. Due to this, not only does it help cut the overall expenditure in building PCs, but it also helps users on a budget to save more, as DDR4 motherboards cost less.

Despite this, the sales numbers reveal an interesting consumer behavior. The latest sales data of Mindfactory, which is a popular German retailer, shows that a large section of PC builders are still opting for the latest DDR5 platform, leaving DDR4 platforms with less than 10% of the total share. The motherboard sales in July 2026 reveal that over 90% of users went with DDR5-compatible motherboards, while DDR4 motherboards ended up with only a 9.5% share.
The B550 chipset remains the most popular from AMD's AM4 lineup, but it's nowhere near the popularity of B650 and B850, which are part of AMD's AM5 lineup. If you remember, the DDR4 platform witnessed a sudden surge in sales earlier this year when RAMpocalypse made DDR5 almost unaffordable. With things stabilizing, people are now back to the DDR5 platform despite having to pay much more.

This is despite AMD and Intel's efforts to popularize their DDR4 platforms by re-launching older processors. AMD's Ryzen 7 5800X3D 10th Anniversary edition might be one of the best-selling chips, but if you take a look at the best-selling CPUs on major retailers, the list mostly comprises AM5-compatible processors. Intel is reportedly also preparing " Raptor Lake NEXT ", which will exist alongside Nova Lake, giving users cheaper alternatives. However, time will decide whether users are willing to settle for slower and older platforms or newer DDR5 platforms that offer drastic performance gains.
All in all, people are taking upgradeability seriously, and even though the DDR5 platform costs have gone insanely high in recent months, users appear to be more inclined towards a higher-performance platform that can last for several years.
News Source: @TechEpiphanyYT
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