HDR10+ ADVANCED arrives first on Samsung’s 2026 TVs
Samsung has confirmed that its 2026 TVs will be the first consumer models to support HDR10+ ADVANCED. Prime Video will also become the first streaming service to deliver content using the format globally beginning in August 2026.
HDR10+ ADVANCED was announced by HDR10+ Technologies on December 10, 2025. The organization named MediaTek, Panasonic, Roku, Samsung and TP Vision among the companies supporting its development, but Samsung is the first TV manufacturer to confirm a consumer rollout.
The updated format adds Enhanced Overall Brightness metadata, local tone mapping and genre-based picture optimization. It also introduces Intelligent Motion Smoothing, which lets compatible TVs change their motion processing on a scene-by-scene basis.
© Samsung Samsung says the motion system can reduce smoothing for movies while applying more processing to sports and other fast-moving content. HDR10+ ADVANCED will not work when Filmmaker Mode is enabled.
Support will begin with Samsung’s 2026 TV lineup and continue with future products. Samsung and Prime Video have not confirmed which titles will support the format or provided a full list of compatible TV models.
| HDR10 Specs | |||
|---|---|---|---|
| Feature | HDR10 | HDR10+ | HDR10+ ADVANCED |
| Metadata | Static, one setting for the entire video | Dynamic, adjusted scene by scene | Extended dynamic metadata |
| Brightness adjustment | Basic tone mapping handled by the TV | More accurate scene-based tone mapping | Designed for newer TVs with higher peak brightness |
| Dark and bright detail | Can lose detail depending on the display | Better preservation across different scenes | Adds AI-driven local tone mapping and extended brightness data |
| Motion processing | Controlled entirely by the TV | Controlled entirely by the TV | Scene-based motion smoothing metadata |
| Content optimization | No genre-specific adjustment | Limited to dynamic HDR processing | Can optimize movies, sports, games and other content differently |
| First TV support | Widely supported | Samsung TVs since 2017 | Samsung 2026 TVs |
| Streaming support | Most major services | Prime Video and other selected services | Prime Video from August 2026 |
| Filmmaker Mode | Supported | Supported | Not supported on Samsung TVs |
Source: Samsung PR, HDR10+ Org
