ASUS and Gigabyte reportedly raise GPU channel prices by around 20% in China

RTX 5090D V2 channel pricing increases by up to 666 USD

ASUS and Gigabyte have reportedly introduced new graphics card channel pricing in China for August. Board Channels claims both companies raised prices across nearly their full GeForce and Radeon lineups, with the average adjustment estimated at around 20% compared with July.

ASUS is said to have applied the larger increase at the top of the stack. Its GeForce RTX 5090D V2 channel price reportedly increased by 4,500 RMB, or about $666, while RTX 5080 and RTX 5070 Ti models rose by 1,500 to 1,700 RMB, or $222 to $252.

Gigabyte’s reported policy follows a similar pattern. The RTX 5090D V2 increased by 4,000 RMB, or about $592, while RTX 5080 and RTX 5070 Ti cards rose by 1,400 to 1,500 RMB, or $207 to $222.

© Board Channels
ASUS Price Hike (translation)
© Board Channels
Gigabyte Price Hike (translation)

These are factory and distributor-level channel pricing, including city-agent pricing for Gigabyte. Retail changes will depend on existing inventory, distributor margins and how quickly stores move to the new August supply prices. While these are not direct prices for retail, we have already seen price hikes in South Korea , Japan , and the US .

Even old models are affected

The reported increases also cover older cards. ASUS reportedly raised RTX 3060 pricing by 950 RMB and RTX 3050 pricing by 300 RMB. Gigabyte is said to have increased the RTX 3060 12GB by 800 RMB and the RTX 3050 6GB by 300 RMB. NVIDIA has just restarted the production of RTX 3060 models two months ago and it’s already expected to get more expensive.

Radeon GPUs too

Radeon cards are included as well. ASUS reportedly raised the Radeon RX 9070 XT by 1,150 RMB, the RX 9060 XT 8GB by 500 to 650 RMB and the RX 7650 GRE by 330 RMB. Gigabyte’s Radeon lineup reportedly received increases ranging from 200 to 650 RMB, depending on the model.

Reported ASUS and Gigabyte GPU price increases
BrandGraphics card seriesIncrease in RMBin USD
ASUSGeForce RTX 5090D V24,500 RMB$666
ASUSGeForce RTX 5080 / RTX 5070 Ti1,500-1,700 RMB$222-252
ASUSGeForce RTX 5070 / RTX 5060 Ti 16GB1,000 RMB$148
ASUSGeForce RTX 5060 Ti 8GB650-700 RMB$96-104
ASUSGeForce RTX 5060 8GB600-680 RMB$89-101
ASUSGeForce RTX 5050600 RMB$89
ASUSGeForce RTX 3060950 RMB$141
ASUSGeForce RTX 3050300 RMB$44
ASUSRadeon RX 9070 XT1,150 RMB$170
ASUSRadeon RX 9060 XT 8GB500-650 RMB$74-96
ASUSRadeon RX 7650 GRE330 RMB$49
GigabyteGeForce RTX 5090D V24,000 RMB$592
GigabyteGeForce RTX 5080 / RTX 5070 Ti1,400-1,500 RMB$207-222
GigabyteGeForce RTX 50701,000-1,050 RMB$148-156
GigabyteGeForce RTX 5060 Ti 16GB / 8GB500-650 RMB$74-96
GigabyteGeForce RTX 5060 / RTX 5050550-620 RMB$81-92
GigabyteGeForce RTX 3060 12GB800 RMB$118
GigabyteGeForce RTX 3050 6GB300 RMB$44
GigabyteRadeon series200-650 RMB$30-96

Source: Board Channels ( ASUS ), Board Channels ( Gigabyte )