Today, Bose announced the next generation of its iconic noise-cancelling headphones, the QuietComfort Headphones (2nd Gen). Introducing a refreshed industrial design that brings a modern new look to one of the brand's most recognizable products, the headphones pair legendary noise cancellation and renowned comfort with proprietary Bose technologies for a more immersive listening experience.

The new QC Headphones will open for preorder beginning August 8 on Bose.com and through select resellers for $359, and will start shipping on August 13. Available in Black, White Smoke, or three new limited-edition colors: Eucalyptus Green, Dewdrop Mint, and Rosewood Mauve.