Take-Two Interactive CEO Strauss Zelnick was recently featured on CNBC's Squawk Pod to discuss the upcoming launch of Rockstar's GTA 6 and the partnership with Netflix .
When talking about Grand Theft Auto 6, Zelnick alluded to the fact that the game could have been priced even higher (as analysts have long discussed and fans have feared), but ultimately, Take-Two and Rockstar aim to always overdeliver on value .
So, we've established an $80 price point and a $100 price point for the regular edition and the Premium Edition of GTA 6. And I think most people felt that if we wanted to exert it, we had a great deal of pricing power. Our job, though, as we see it, is to deliver always way more value to the consumer than what we charge. And we want to do that over and over and over again. We understand that a consumer experience is the intersection of the thing itself and what you paid for it, right? And so we want people to be thrilled, and we would never want people to feel like this is out of their range.
When asked which of the two available GTA 6 editions was being pre-ordered more, the executive revealed that it was the Premium one , though he admitted that might change in the future.
Both, at equal — actually, it is skewing more to the premium edition — but that might be a reflection of the fact that the most avid consumers are the ones who are pre-ordering.
The interviewer also quizzed Zelnick on the (timed) exclusive extended look at GTA 6 that will air on Netflix on August 27 . The executive predictably dodged questions about the contents of the broadcast, though he did reply at length when asked whether they'd consider joining Netflix if the streaming company made them an offer .
So, you'll have to ask Ted and Greg, not me, about where they want to go with that. I think historically, Netflix has not made big acquisitions. They've grown organically, and they've done a great job at it. As far as us, I don't know. I think we are very proud of the way we built this company independently. We're now the largest pure play that's public in the space worldwide. You know, we expect to have over $8 billion in revenue this year. We generate profits year in year out. I don't mean to imply that that's easy or even predictable. We have to get up every morning and do it. But I think if anyone deserves to be an independent company, we do.
Now, that would be an earth-shattering acquisition. However, there's currently no indication that that will happen , though a closer partnership is certainly possible.
About the author : With over two decades of experience in gaming journalism, Alessio Palumbo has led the gaming vertical at Wccftech since August 2015. He started working at a young age for Italian websites like Everyeye.it, Gamestar.it, Nextgame.it, and Multiplayer.it before kickstarting the indie English-language publication Worlds Factory as its founder and Editor in Chief. In the last decade, he has coordinated the overall output of Wccftech's gaming section, managed PR relations, assigned reviews, produced daily news coverage, edited gaming content as needed, and delivered game reviews. Arguably, his trademark content is the long series of exclusive developer interviews that have been cited by Wikipedia and by the biggest news media and gaming publications. His passion for technology also makes him knowledgeable when it comes to gaming hardware and tech. His favorite genres include RPGs, MMORPGs, and action/adventure games.
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